On average, we’ve seen customers engage with order status notifications upwards of 5  times for each order. When you redirect your customers to track their orders on a branded tracking page instead of a carrier portal, You are sending thousands of branded impressions back to your website.
 

Leading ecommerce brands have transformed order tracking into a premium brand experience.

 

There are multiple ways brands can take advantage of the tracking page and turn impressions into customer engagement.

 

1. Inspire repeat purchases:
Show your customers how other products in the ecosystem can enhance their overall experience. Alternatively, Recommend similar products, related accessories, or even simply provide instructions on how to use the product they just purchased.

 

2. Connect product recommendations:
You can Up-sell or cross sell related items by connecting your product recommendation engine to your tracking page.

 

3. Record customer feedback:
Most shoppers rely on customer reviews when deciding which products to purchase. By placing a delivery satisfaction survey on the tracking page, you can record D Sat, or Delivery Satisfaction scores. Businesses can use this metric to separate delivery issues amongst others that could result in overall low C Sat scores for your support teams.

 

4. Track user engagement metrics:
All order status communications from your late shipment.com account are tracked. Understand open and click rates and measure how your customers are engaging with your brand post-purchase. via your tracking page, emails and SMS notifications. Know what your most effective channels are.

 

5. Increase Social Media Presence:
You can include links to all your major social media channels to help your customers interact with your brand directly from the order tracking page.

 

 

 

How can I set up the Tracking page for my customers?

Log in to your account → Go to Settings → Customize Tracking Page → Pick a theme (Standard/Timeline/Pristine) → Upload your logo, favicon, brand images along with corresponding click URLs and pick a header color in line with your brand →Preview the page → If you like what you see, hit Update.

 

I don’t want to update any brand images for now. How would my customer’s tracking page appear?

If you choose not to upload brand images, that’s fine. There will be default images applied to the template. Hit Preview to see how your page will appear and the default images that would go up on the tracking page.

 

I had set up an older version of the Tracking page for my customers. What will they see now with the changes?

If you have used the older version of the Tracking Page, your customers will continue to see the version you had set up for them. There will be no change in what they see.
However, if you would like to edit or configure anything new on the tracking page, you would be required to pick one of the 2 new templates to set up. Once you make this change and hit Update, your customers will get to see the new tracking page.

 

I’m using the older design of the Tracking Page for my customers. How can I upgrade and start using all the cool new features?

Log in to your account → Go to Settings → Customize Tracking Page → Pick a theme (Standard/Timeline) → Configure the new fields (Brand images & Click URLs, Header color) → Preview → Hit Update (if you like what you see)
Please note that all previously updated details will remain as is and would be pre-filled when you pick one of the two new templates. Saves you the hassle of having to update it all over again.

 

You can read more about the order tracking page setup in our FAQ section. Please feel free to reach out to [email protected] for any assistance you may require with setting up your custom domain, design inputs for the tracking page or setting up your product recommendation engine.